Obesity Wars

Fat Darth VaderWe at Beachbody® are at war against the most formidable opponent the United States has ever faced: obesity. It’s killing more people a month than our two other more high-profile combatants—terror and drugs—have killed this decade. Obesity is the Darth Vader of all the
dangers we’ll face in our lifetimes. Smoking once ruled our universe, but a new master has taken over the dark side. Here, in the final installment of our latest trilogy on obesity, we offer a new hope of getting the force back on our side.

As usual, we begin in what appear to be ever darkening times. Just last week, a report was released showing that an obese 10-year-old kid may have the arteries of a 45-year-old. Each time we offer a solution, the obesity empire rebuffs our efforts. Earlier this year, we released Shaun T’s Fit Kids™ Club. Vader laughed as our infant mortality rate skyrocketed compared to the rest of the world. We offered Kathy Smith’s Project: YOU! Type 2™ and then saw the number of people who either are pre-diabetic or are already diagnosed with type 2 diabetes skyrocket to nearly a third of our population. Earlier this month, we offered 10 solutions to the epidemic (see “10 Ways to Fight Obesity” in the Related Articles section below). Last week, we’re told that over half our kids are projected to be obese within a generation. Admittedly, things look bleak for the rebellion. But read on and you’ll see that we don’t need a Jedi to guide us in this war. The force is very powerful. And it’s controlled by us.  Continued…

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